EBR // HERO Racing Series
HERO is a racing team that features the EBR 1190RS motorcycle. As part of their mutual marketing efforts, video was captured from the 12 AMA races during each racing season. With all the video assets in their possession, EBR wanted to tell a story that not only promoted their racing team, but also generated interest for their 1190RS and forthcoming 1190RX bikes, to riders of all kind.
This video for the Road America race was the first in the 12 race feature series. Each episode begins with the track pattern and race statistics while featuring the artistic capabilities of their riders, Danny Eslick and Brian May.
The video series was utilized at trade shows, product presentations and social media campaigns. This project ultimately led to the “Meet Me at the Junction” feature which shows the bike performing “off track” and on the road where most non-professional riders enjoy performance bikes.